USA College Day University Exhibitor Registration

Don't miss your chance to connect with 4,500+ UK students in Central London

Event Details

Date: Friday and Saturday, 29-30 September 2017

Times: Friday 4:30 pm – 7:30 pm and Saturday 10:30 am – 3:00 pm

Venue: ILEC Conference Centre (47 Lillie Road, London SW6 1UD) in Central London and easily accessible for visitors and exhibitors

About College Day

"As for the day itself, it was wonderful. Well-organised and well-attended. You couldn't ask for more. We shall see you next year for sure!"
-Kathleen, Florida State University representative

In its 40th year, USA College Day is the oldest and largest fair of its kind in Europe. With 2016’s event attracting 4,500+ visitors and over 190 exhibitors, this event is not to be missed! 

College Day provides a cost-effective way to reach thousands of prospective UK students at one time. The UK is now the number one European sender of students to US universities, with 11,600 British students enrolled at American universities in 2015-16. Interest the US continues to grow among British students; in the past year, we’ve seen an 8% increase in UK students studying in the US—the largest year-on-year increase for over 30 years. Undergraduate study remains the driving force for these increases. During the 2015-16 academic year, 5,680 UK students were undertaking full undergraduate degrees in the US, marking a 31% increase from 2010-11. Thus, 2017 is the perfect time to recruit UK students.  

Can’t send a member of your admissions staff? Alumni, current students and/or faculty currently in the UK are more than welcome to represent your institution if you supply materials and training. 

Not an exhibitor? If you are a student, parent, or UK advisor interested in attending College Day, please find further information here.

University Exhibitor Registration

Invitation: Full details about exhibitor registration, including promotional opportunities, can be found here.

Who can register? There are over 150 stands available for accredited US higher education institutions* and educational service providers.

How do I register my university as an exhibitor? It's easy! Just follow these two steps. 

1. To register your university please complete the online registration form:

Deadline: 7 July 2017

With over 1/2 of the available stands already pre-booked by last year's exhibitors, register now to avoid disappointment! (In previous years, we’ve often sold out by June.) 

2. Send your payment. Payment may be made by cheque or credit card. See the payment page for detailed information.

After we receive your payment, your place will be confirmed via email.

Questions? Please email Daniel O'Meara, our Advising & Events Manager, at with questions or for more information.


*For both US universities and international universities with American-style curricula. If you are a US university abroad, please email for more information.

**We are pleased to offer an affordable price to US universities again this year. UK fairs typically charge £2,000- £3,000 to cover overheads. Through higher registration fees paid by event sponsors and locally-based educational service providers, we are able to keep the fee low for universities.